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BBA (Bachelor of Business Administration)

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BBA – Bachelor of Business Administration

Mission of the BBA Department

  • Develop competent, ethical, and industry-ready business professionals.
  • Nurture leadership qualities, decision-making skills, and entrepreneurial abilities.
  • Provide strong foundation in management concepts through innovative teaching.
  • Instill values of discipline, professionalism, and social responsibility.
  • Bridge the gap between academic knowledge and industry practices.
Mission

Vision of the BBA Department

  • Be a leading centre of excellence in business education.
  • Create a dynamic learning ecosystem encouraging innovation and critical thinking.
  • Empower students as responsible business leaders contributing positively to society.
Vision

About the Department

The Department of Business Administration at RGCAS is committed to shaping future managers, entrepreneurs, and corporate professionals. With experienced faculty, industry-based learning, and modern teaching methodologies, the department prepares students to adapt to global business challenges and excel in diverse professional roles.

Department

About the Course

The Bachelor of Business Administration (BBA) is a three-year undergraduate programme designed to develop managerial competencies and business expertise among students. Covering marketing, finance, HR, analytics, operations, and entrepreneurship, the programme encourages strategic thinking, collaboration, and informed decision-making.

Course

Curriculum Overview

Core Areas:

  • Principles of Management
  • Financial & Cost Accounting
  • Business Economics
  • Marketing & HR Management
  • Business Law & Governance
  • Operations & Strategic Management
  • Business Analytics & Digital Marketing
Curriculum